Google Business Profile for trades: the complete 2026 guide
Your Google Business Profile is often the first impression after a search or map tap. For trades, it needs to answer urgency, trust, and service area — fast.
Foundations
Choose accurate primary and secondary categories. Align your service area with where you actually work — avoid stuffing unrelated cities.
Use real project photos and consistent business hours; update holiday coverage early.
Reviews and messages
Reviews influence ranking and click-through. Ask after successful jobs — automation can time the request when satisfaction is highest.
Respond to Google messages quickly; slow replies lose leads to the next listing.
Hygiene checks
Keep name, phone, and website consistent everywhere online. Mismatches confuse Google and customers alike.
If you rebrand or move yard, update GBP before print and van wraps ship.